To implement a Click Pixel and an Impression Pixel for tracking purposes, you can use simple HTML and JavaScript code. The Click Pixel is typically placed on the destination page where you want to track clicks, and the Impression Pixel is placed on the page that is being displayed or shown to the user. Here's how you can code both types of pixels:

  1. Click Pixel:

The Click Pixel is placed on the destination page to track clicks when a user visits that page. It sends a request to the tracking server to record the click event.

html
<!-- Click Pixel Code --> <img src="https://tracking-server.com/click-pixel.gif?campaign_id=123&click_id=456" style="display:none;" />

In this example, the src attribute of the <img> tag points to a transparent image hosted on the tracking server. When the user visits the destination page, the browser makes a request to fetch this image, and the server logs the click event associated with the provided campaign and click IDs.

  1. Impression Pixel:

The Impression Pixel is placed on the page that is being displayed to the user. It tracks when the user views the page (impression) and sends a request to the tracking server.

html
<!-- Impression Pixel Code --> <img src="https://tracking-server.com/impression-pixel.gif?campaign_id=123" style="display:none;" />

Similar to the Click Pixel, the src attribute of the <img> tag points to a transparent image hosted on the tracking server. When the user loads the page, the browser fetches this image, and the server logs the impression event associated with the provided campaign ID.

  1. Combining Click and Impression Pixels:

You can combine both types of pixels on the same page if you want to track both clicks and impressions. For example, on the destination page, you could have:

html
<!-- Click Pixel Code --> <img src="https://tracking-server.com/click-pixel.gif?campaign_id=123&click_id=456" style="display:none;" /> <!-- Your page content goes here -->

And on the page where the ad or content is being shown to the user:

html
<!-- Impression Pixel Code --> <img src="https://tracking-server.com/impression-pixel.gif?campaign_id=123" style="display:none;" /> <!-- Your page content goes here -->

Remember to replace https://tracking-server.com with the actual URL of your tracking server. Also, ensure that you have the necessary permissions and agreements in place to collect and process tracking data.

Please note that this is a basic example of how you can implement click and impression tracking using pixels. In real-world scenarios, tracking servers often use more advanced mechanisms and data storage to process and analyze the tracking data. Additionally, consider using secure and privacy-compliant tracking methods, especially when dealing with sensitive user data.

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